How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others...
Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers - with an unclear sense of direction. Now the co-author of The 22 Immutable...
